June 09, 2009

Webinar on SIIA Postsecondary Market Report

Farimah Schuerman, Matt Villano, and I recently completed the SIIA Postsecondary Market Report, and Farimah and I will be participating in a free webcast on the report's highlights on Wednesday, June 17 at 2:00 PM EDT.

The executive summary of the report is available here: Download SIIAPostsecondaryExecOverview.pdf (180.6K).

The report itself is over 100 pages and includes the following chapters:

  1. The Changing Characteristics of Postsecondary Institutions
  2. Growth and Rising Enrollments
  3. Changing Characteristics of the Student Population
  4. Rising Financial Pressures
  5. Technology Spending and Budgeting
  6. Instructional Technology Spending and Online Learning
  7. Other Institutional Technology Spending
  8. Student Technology Habits
  9. Future Challenges and Opportunities

The full report is free for SIIA members, and is also available for purchase from the SIIA for $189.00 here.

The webinar is free for anyone and you can register here.

May 07, 2009

SIIA Ed Tech Innovation Showcase Products

12 Innovative Ed Tech Companies

 

At the SIIA Ed Tech Industry Summit (May 3 to 5, 2009), 12 products were showcased as innovative new products in education.

·         Adobe Flash Catalyst

·         ArchieMD: Virtual Autopsy Interactive 3D Platform

·         ClassLink Inquiry

·         Kidos Computer

·         Math Learning Exchange

·         MixedInk Collaborative Writing Tool

·         Filament Games Plex Labs

·         Child’sMind Publishing Predictive Assessment of Reading

·         Quantum Learning SkateKids Online

·         Smarthinking Straighterline

·         EdWeb Professional Networking

·         Grade Cam Corporation assessment scoring

 

These were chosen from over 30 nominees, and here is a quick summary of the 12. One caveat: we are and/or have worked with three of these companies: ArchieMD, ClassLink, and Quantum Learning. We try to pick companies that we think have exciting products and who are fun to work with.

Adobe Flash Catalyst

This is a content creation system. Adobe says that it allows non technical people to create interactive Flash interfaces. We did not actually get to see Adobe Catalyst at work. Adobe offers AIR, Catalyst, and Flex for developers. I’d love to hear from people with experience with Catalyst. Adobe Flash Catalyst won the Most Likely to Succeed award at the Innovation Showcase.

ArchieMD: Virtual Autopsy Interactive 3D Platform.

ArchieMD has built a 3D environment for creating virtual labs using the human body and human anatomical systems. This environment can be used by large school systems or software publishers to allow students to conduct procedures on virtual patients. They showed one example at the SIIA conference, which was one of six virtual autopsies they developed for a healthcare publisher. In this particular instance, a person had been shot. The student had to solve what actually killed the patient, and use geometry principles to determine where the shot came from.

 

Virtual patients or virtual experiments can be built for healthcare applications or a variety of courses such as nursing, forensics, anatomy, and biology.

ClassLink Inquiry

Inquiry is a tool that allows schools to determine what software and what computers are being used, by what students and by what classes. The tool can also cross reference gradebook information to determine if usage can be correlated with student or classroom performance.

Kidos Computer

Kidos Computer is building a way to set up a protected computer environment for kids along with a store for educational and safe applications. They are seeking to expand relationships with education and software publishers.

Math Learning Exchange

Math Learning Exchange is a not-for-profit startup seeking to build a community where teachers can share techniques, applications, and tips for math instruction. They are seeking sponsors and free content.

 

One interesting point, the founder was the first person who advertised prescription drugs to consumers with television commercials for Clariton. As he said, it seemed like a good idea at the time.

MixedInk Collaborative Writing Tool

MixedInk is a free classroom tool that allows kids to write by ripping, reusing, and rating. This tool is truly in the spirit of the social and collaborative Web.

 

Teachers give the students a writing assignment, and they can write, edit, amend, and borrow from what others write. Proper credit is given for all information copied, so students learn about netiquette as they learn to work in groups and improve their writing. MixedInk was runner up for the Most Innovative Learning Tool award.

Filament Games Plex Labs

Plex Labs is in the startup phase of creating virtual labs. These will further the work of the Jason Project.

Child’sMind Predictive Assessment of Reading (PAR)

PAR is based on research from Wake Forest University School of Medicine on the subtasks necessary for learning how to read and the potential problems during the path to reading proficiency. The test is delivered via paper, can be scored in under 15 minutes, and yields detailed feedback about the specific skills that a reader lacks, for example vocabulary, ability to recognize letters, etc. Research shows that this test is more accurate than tests currently used to assess reading problems.

Quantum Learning Skatekids

Skatekids is a game that teaches kids to read. The key to a good education game is that a) kids need to like it and b) kids need to learn. This game was developed by avowed gamers, and the lead designer has a PhD in cognitive psychology. The program has been tested in schools for the past three years, and is just starting to be distributed nationally. SkateKids won the SIIA Innovation Showcase award for Most Innovative Learning Tool.

Smarthinking Straighterline

Straighterline is a series of courses that allow students to pursue college credit online for “an incredibly low cost”. They are looking for institutional partners.

edWeb

edWeb is a forum for educators to discuss and collaborate on education issues. It is organized around communities that offer discussions on different topics, like assessment, teaching chemistry, or collaborative learning. It turns out that a high proportion of the members are actually principals and superintendents.

GradeCam

GradeCam uses ingenious image analysis software so that teachers can offer self grading multiple choice assessments for students. Teachers print out a bubble answer sheet for students, who then take the assessment, go to any scanner, camera, or document camera (like the Elmo), pass the answer sheet, and have their assessment automatically scored. Grades can be passed on to virtually any gradebook software, and students can be provided feedback. Assessments can be electronically assembled from the question banks that come with most textbooks.

May 01, 2009

An Explanation of Education Recovery (ARRA) Funds

Much has been made about the influx of investment in education by the new Federal Administration. It is surely likely to be impactful, but in order to take advantage of it, it’s necessary to understand the bits and pieces, the nuances in detail, the specifics of the who, what and when that will be a part of the process.

Setting the stage

Understanding the psychology of how the marketplace works is a necessary backdrop for the upcoming events.

Education is notoriously slow at decision-making with regards to expenditures. But in this situation, districts are being asked to make quick decisions, buy relatively quickly, implement, and ensure that these are sound, secure decisions that will have long-term benefit to student performance. Decisions should be made carefully, but fast. These requirements are antithetical to how educational sales traditionally happens. Getting support for your product and a quick decision, while ensuring that the decision is safe and will have long term benefit will require careful communication and intelligent product packaging into offers that meet the requirements the funding has dictated. Administrators are sensitive to making safe choices through an understanding of the research bases of products, brand knowledge, historic spending and government mandates. Companies that can meet three of four of these criteria will have an advantage. The trick will be in creating enough comfort to have decisions happen quickly.

What’s new, what’s not

Some elements of the funding available will fall into familiar categories. Where funding is being routed through provisions like Title I and IDEA, the methods and measurements for distribution will stay the same as they’ve always been. The formulas for distribution to the LEAs will not change, (with the exception that districts with less that 5% Title I population will not get any of the new Title I monies.) In other cases, the distribution of funds still needs to be worked out. We’ll share more information as we get it, and the data in the charts in this document reflect the best information we have so far. Some disbursements will be competitive, though the guidelines for that competition still have to be articulated.

You've heard that a good chunk of the money has already been sent to the states. Much of the IDEA and Title I money has been sent, and it should be winding its way to the local districts in the June to July timeframe.

One concern for districts and states is that, if they cannot demonstrate that they spent this money wisely, they may lose out on the other 30% of the money, which will be parceled out to the states starting in September, and to the districts starting in late October. In talking to districts, you should address this concern. Districts and states will be asked to show that purchases:

  1. Drove results for students
  2. Increased capacity to do more with less
  3. Accelerated reform along the lines of school improvement plans
  4. Avoided the funding cliff, making long term gains with moneys spent by November, 2010.
  5. Fostered continuous improvement, including measurement of results and feedback loops

Solutions that deliberately address these five concerns have a greater chance of acceptance.

50 states, 50 Rules

We’re all familiar with how state-based education is, and this additional distribution of funds is no different. While much is articulated in the federal guidelines, how monies finally flow in non-formula disbursements will still be determined at the state level. It’s also unclear, in many cases, how long the states will hold the money. The intent of the legislation is to have monies flowing quickly, but quickly, in education terms, can be weeks and months. The best way to know what’s happening will be to stay in close communication with your prospects at the LEAs. And of course, there’s money that will be kept by the state DOEs, particularly for things that involve data and reporting, that need to be centralized.

Long term impact- on Subscription Pricing

Many companies have shifted to annual subscription models which are problematic for short-term spending for long-term impact. It will be important to repackage offerings to front-load the cost, but extend the terms. Examples: Five-year contracts, perpetual licenses, product purchase with small service charges in subsequent years. In all of these cases, like any subscription service, the trick will be in ensuring usage and satisfaction. Managing the growing client base will have to be planned for. And cost of client acquisition may go down, but cost of support and maintenance will be on-going. We’re recommending that you plan carefully for this shift when projecting cash flow and support costs. Also, we’re hearing that five years is considered pretty long range. We’ll watch for confirmation of that, but it does seem to be commonly understood. More to come on that point, and other subscription concerns.

It’s the PD, Stupid.

There’s mention of Professional Development everywhere in these documents, and School Improvement even has its own fund. The language frequently refers to the adequate training of teachers, highly qualified teachers, and teacher training as a critical component of all product implementation. That means you can charge for it. That means you should charge for it; it is an articulated objective. Think about that as you pull together your product offerings and configurations.

These are initial thoughts; we’ll be sharing more information as we get it. These are our opinions and interpretations and should be understood as such. The facts are included in the pages attached. We will be working with clients individually to discuss what the implications are for each company, and you should feel free to contact us with questions.

On the following pages, we diagram all of the different education spending buckets. Please let us know if you find this helpful and/or if you have further questions.

We hope to see as many of you as possible at the SIIA Ed Tech Industry Summit in San Francisco, starting Sunday, May 3. Mitch will be unveiling the results of the SIIA Postsecondary Market report on Sunday, and we will both be participating in various panels on Monday and Tuesday.

Sincerely,

Farimah Schuerman and Mitch Weisburgh
Managing Partners
Academic Business Advisors

01_Total

The above chart is a summary of the different buckets of funds. The following pages explore each of these boxes in greater detail. Note that you can click on any chart to make it larger.

Continue reading "An Explanation of Education Recovery (ARRA) Funds" »

March 17, 2009

Spring Fever - Not Exactly

by Farimah Schuerman
Managing Partner
Academic Business Advisors

Its' that time of year again.  You may think we mean baseball season, or crocus and daffodil time, but no, its the announcement of Codie finalists.  Those of you who know us personally know that we're big boosters of the SIIA, and know that we believe the Codie Award may be the most prestigious award in the Educational Technology Industry. And it really is "a huge honor just to be nominated."  While we promise to return to pithy writings about compelling subjects, we hope you'll indulge our departure with this entry.

With that in mind, we thought we'd take this opportunity to congratulate six of our clients who have achieved that honor this year, and some in multiple categories and mulitple products.  We consider ourselves fortunate to be in the company of excellence.  And to each of you, clients, ABA is pround to tip our hats!

In K12 categories the newest kid on the block is skatekidsonline, a highly interactive reading game from Quantum Learning Technologies.  We were most impressed when we heard how much they communicate directly with students.  Imagine that, creating games with input from kids! Skatekids is a finalist in Best Education Game or simulation.

School Improvement Network established a whole new product category when they created the first on-demand professional development service, PD360.  If imitation is the sincerest form of flattery, they must be flattered indeed.  With over a quarter of a million teachers and administrators using PD360, it's really taking off. PD360 is a finalist for Best Professional Development Solution.

LearningExpress, publishers of eFolio TM and sponsors of The Writing Teacher blog, have also been recognized for their great work in creating a tool that permits classroom teachers to assign writing activities virtually daily, since they've taken the sting out of grading them all.  Practice makes perfect in writing, and they've created a tool that can make that practice a part of every learning day. eFolio is a finalist for Best Course Management Solution.

HELP Math is a double nominee, recognizing that the software is great for teaching math, and great for ELL students and special needs students.  Constructed through years of field use, Digital Directions International has some of the most meticulous research we've seen, showing significant and independently verified learning gains again and again. Help Math is a finalist for Best Instructional System for Special Needs Students and Best Mathematics Instructional Solution.

If two nominations are noteworthy, what can we say about four?  Having won two Codies last year, ClassLink has been recognized for three of their products, including ClassMate, an SIS for vocational schools (Best Classroom Management Solutions), CLIC (Best K-12 Enterprise Solution) and LaunchPad (Best K-12 Instructional Solution and Best Virtual School Solution for Students).  While not wanting to be greedy, we're hoping for a repeat performance.

In the Post Secondary categories, McGraw Hill Learning Solutions is nominated for Katana (Best Postsecondary Course or Learning Management Solution), in a category where the competing companies are all primarily course management providers.  It's great company to be in.

Congratulations to all the nominees, those listed above and countless others who have created excellent products that help students succeed.  We hope to see you at the Ed Tech Industry Summit and Codie Awards Gala in San Francisco on May 3 to 5 at the celebration.

On May 3 we will be presenting the findings from the 2009 SIIA Postsecondary Market Report, which we co-wrote with Matt Villano, at a pre-conference session.

March 10, 2009

School in the 21st Century

We've all heard the oft-repeated statement that teaching is the only profession that has not changed in 100 years. Maybe in some classes, but not by the teachers that I know.

I asked my network on Plurk and Facebook to describe some of the ways they engaged their classes today, and here were some ideas. Where I could, I've pulled descriptions from the sites, themselves and provided links.

Winterwonderland

http://winterwonderland.wikispaces.com/description

The Winter Wonderland Project is an online project for grades K-3 that includes winter-themed technology activities with reading, writing, and math components. Registration will open on November 17th. The Project will begin December 1st and end February 29th. Teachers who participate will share student work on their own personal page(s) on the wiki. If you aren't able to participate during one of the months don't let that stop you from signing up! Go ahead and join now and then participate when you are able. Suggested thematic activities and resources for each month will be provided. We will have a Featured Activity each month that we hope all classes will be able to complete. We have chosen our Featured Activity to introduce you to some new tools or websites or new uses for tools you already use. We do realize that there may be times when sites are blocked at schools or schools do not have access to the programs or tools used. If you can not participate in the Featured Activity, or if you're doing some other winter related technology project in your room, go ahead and post that to your wiki page instead. We would still love your participation in the Winter Wonderland Project, because our goal is to get teachers trying new tools and to share the results with others.

The Monster Project

http://monsterproject.wikispaces.com/Welcome

The Monster Project encourages the development of reading and writing skills while integrating technology into the classroom. Using monsters as a vehicle, students exchange written descriptions via this wiki, and then recreate their partner's monster without ever looking at the "real thing". During the project, students create, discuss, describe, interpret, analyze, organize and assess their monsters as well as the monsters of their peers.

The Time Zones Project

http://timezoneexperiences.wikispaces.com/For+Teachers

This wiki is a place for your students to learn about timezones and what is happening to children in other places during the day. Your students can add a column to the Time Zone Chart page, following the format of the example that is there. Then you can have your students work in groups or individually to create content to show us what they are doing during each hour of the day. They can make a video, an animoto, a podcast, a VoiceThread, etc. and add this to the pages linked off the Time Zone Chart. If you have time, please follow the same format for the Month by Month page on the wiki. Let's discover how different we all are or how similar we all are.

Math Connections Project

http://mathconnections.wikispaces.com/

The Math Connection Project is a mathematical problem solving workshop between international and public schools around the world.

Math is found and used everywhere in our world. This collaborative project is designed to provide a place for students and teachers to share their experiences with math and discover the connection of mathematics study to their own real world experiences. This year's project is centered about four CHALLENGES which will use a variety of online tools to engage your students' in exploring and communicating their understanding of math within four different strands.

  • For each CHALLENGE, students will share a real world example of math within the challenge strand using web2.0 tools.
  • Students will pose questions and problems about their real world example for others to explore and solve.
  • Students will post their example with questions on their individual wiki page in Math Connections.
  • Classes will then be partnered enabling students to work collaboratively to ask questions and solve the problems posed.

Flat Tales

http://ms1001tales2009.wikispaces.com

Welcome to the second middle school workshop for the 1001 Flat World Tales project, a "Flat Classroom" writing workshop between international and public schools around the world.

We are using the story telling format of 1001 Nights to tell a new story, a story of our world. The format of 1001 Nights is unique, with thousands of different stories embedded within the one main story. We hope that our student stories will become "never ending tales," with each links to different individual stories embedded within our one overarching story. Our story starts here!

Scary Spuds

http://www.crickweb.co.uk/assets/resources/flash.php?&file=scarymain

My 2nd graders made pictures of Scary Spuds from an online site and then wrote descriptions of the spuds. I put the descriptions on a wiki. A 2nd grade class in another state read our descriptions and tried to replicate our spuds. Their spuds were added to the wiki and then I added the original spud. The other class did the same thing for us. We did this with 6 classes. We're both lab teachers.

Voicethread

http://voicethread.com/about/k12/

Ed.VoiceThread is a web-based communications network for K-12 students and educators. Simple, powerful and safe, Ed.VoiceThread is a place for creating and collaborating on digital stories and documentaries, practicing and documenting language skills, exploring geography and culture, solving math problems, or simply finding and honing student voices.

My 6th grade math students answered and reviewed math problems via Voicethread.

Skype

http://www.skype.com/

Skype is used for making voice calls, chats, video calls, and conferencing.

The students met via Skype to get to know one another and find out about life in another country, USA vs Canada.

We Skype to talk with experts and ask questions.

We're calling buddy classes/teachers all the time, just for a chat & a catch up/to talk about what's happening in the classroom/answer questions. Just participated in Around the World in 80 schools - a Skype project by Silvia Tolisano.

February 26, 2009

Science of Education, Part 2

Below is my conversation with Ken Koedinger, Director of the Pittsburgh Science of Learning Center (PSLC) and Professor at the Human Computer Interaction Institute at Carnegie Mellon University. This is part two of my report on the PSLC conference. Part one is here.

What is the purpose of the PSLC?

To leverage technologies and use the scientific approach to understand what makes robust student learning, to get long term outcomes for performance that matter. We want to find the small things that are really effective and that make a difference, in interactive instruction, in materials, in multimedia. By leverage I mean that we already have the technology infrastructure to do research for instruction into the science of learning, we just need to use it better.

Just like Google is doing experiments to constantly improve their user experience, we can and should be doing the same in education; we can make slightly different assignments, collect data on the educational outcomes, and select the best practices and techniques.

Sometimes there is a chasm between science and practice. There are findings in cognitive psychology that are not being connected to education practice, sometimes we know more in the scientific world than is being applied. Other times the problems of education are not being addressed by cognitive science. What we know in our theories of learning come both from the academics and practice, but also from what it takes to get machines to learn. We want to apply these different sources of information, and use technology to both teach and measure the results.

How did you start?

On the one hand, we had a growing feeling that we had been successful in creating a cognitive tutor for math courses (that became the company Carnegie Learning). But there was so much else that needed to be done. We needed to be better at communicating what we were doing from a scientific and educational standpoint.

On the other hand, there was funding available from the NSF. I was one of those people who said we ought to go for that; there was a cluster of folks from psychology, computer science, human-computer interface, and language technologies, at Carnegie Mellon University and the University of Pittsburgh, and we thought we could put together a competitive proposal around robust learning which would take advantage of the technologies we’d been developing to do experiments, acquire data, and perform instruction.

Our model was a combination of a research hospital and the Hubble telescope. A research hospital treats patients, and also measures and reports on what works best. Those are twin parts of its mission. Our LearnLab does the same for education.

So much of astronomy was driven by the technology of the Hubble telescope, which allowed us to see areas of the universe we could never see before. Technology allows us to get such richer data about instruction and results, today we are much better able to measure and analyze, to know what is working.

Somehow we all think that because we all have our own minds that learn, that we know how we learn, but that’s not enough. There are some fundamental scientific questions about the way the mind works, and how people learn, and the only way to understand it is to get more data and analyze it.

What was the purpose of the PSLC conference that you held today (February 18, 2009)?

We want to reach out to industry and make a connection to what is going on there, to push it forward and be proactive instead of just trickle down research. Another reason is that the NSF is saying that we need a way to make the center sustaining, beyond the next 5–­10 years of funding that they will provide. Engineering centers at universities have done that through corporate affiliate programs, and we thought this conference might be a way to start up a similar program for the PSLC.

For the attendees, they were coming to see an atmosphere of scientifically based research in education. They have pressures to improve, and the science and technology we employ might make sense. Some of our tools and course offerings might be attractive. They could learn from the science we use to determine principles of effective instruction:

Many current texts and on-line tutors use examples,but PSLC research is showing the ratio of examples to problems should be much higher than it is now. More generally, we are discovering methods to help students understand the deeper underlying concepts and ignore the irrelevant details in the areas that they have to learn.

Here is a great example of deep underlying concepts versus irrelevant details. If you put together a bunch of physics problems and ask novice students to sort them by group, they’ll organize the problems based on the way they look: all the pulley problems, all the inclined plane problems, etc. If you ask experts, they will group the problems based on the physics principles: conservation of energy problems, conservation of momentum problems, etc.

There are various techniques or principles of learning that help students get that robust understanding and learning, and we are presenting many today. These principles are also documented in our wiki.

What are your take-aways from the conference?

I was very pleased with the engagement of the participants, both the number and the level of involvement; people traveled here from all over the country.

There was a lot of learning and exchange of information that was productive from both sides. I know that folks from the companies are going back with new ideas about what they should do with their companies. They are going to copy some of these things, just as it should be. We don’t expect to make money from all of our ideas, and we are very happy if things get copied.

The researchers here also learned a lot from these interactions, sometimes about products that already exist and are pretty powerful, sometimes better than the great stuff that we thought we were doing. We learned about the needs of the industry folks, which are causing us to think about our tools, and whether they can become products.

We hope that we got people to start thinking that they’ve got to start getting data, or start analyzing the data they have, to see how people are learning and what is effective.

I know a lot of the industrial people are thinking very had about how they can take advantage of some of these tools or research.

We had a lot of students here at various stages, and there has already been a summer internship arranged. Other students are talking about positions as well.

What do you feel are some of the PSLC’s biggest accomplishments?

Most important is the creation of the DataShop, which is an online repository of learning interactions and a set of analysis and reporting tools. This is a great opportunity to push science forward, and it continues to grow.

Having the DataShop allows us not just to run a study, but also to look at the students in the study to see what happens in the weeks after. We did one study using an online help-seeking tutor, an automated tutor that prompted students to seek out help when they needed it. Weeks later, we could see students’ help seeking skills increased. We’ve also had at least 40 papers on secondary analyses of the data in DataShop, apart from the original primary research.

The idea of in vivo education experiments; we can use courses to test instructional treatments, just as we test medical treatments in research hospitals. We’ve done 170 different experiments. We’ve learned a lot of lessons even if we don’t have the full answer yet. We have to change the education viewpoint, to make research part of what schools do, to make it part of their charter. We do better with that at the college level, because there is some commitment to research. But, it’s hard to get say a chemistry researcher to admit that you can do research on chemistry instruction.

If there were some discretionary budget in K12 institutions, it might help make them appreciate that doing research, improving instruction, is part of their reason for being. Possibly the for-profits will lead by showing how better techniques decrease their costs or improve their product.

We’ve had many great insights. One quickly; in physics we contrasted whether a video should explain the steps of solving a problem, go through the steps, or ask the student to try to explain to themselves what is going on and make connections to their real-world knowledge. The first surprising finding was that when the professor explains the steps, it does no good at all. Students who received explanations did no better on later robust learning tests than students who simply saw the professor demonstrate the steps in the solution without explanation.

But prompting students to provide their own explanations of the steps; that has a profound effect. That was the second surprise. Students who were prompted to self-explain not only learned better in the electricity unit where the prompts were given, but those students also got better at learning physics. Even though the prompts were no longer present in the next unit on magnetism, students who had be prompted to “self-explain” in the prior unit, learned magnetism more quickly and more effectively.

Another insight: you can’t just give one example, and then have students solve problems. You need to provide one worked example per critical decision point, per skill, or per concept. When we give students problems that require multiple skills, students often flounder. They don’t have enough information to learn to solve these complex problems. Students need numerous repeated examples of worked out problem solutions. The ideal relationship between worked examples and problems to solve is one to one. This is completely at odds with what we do in homework now in math and science. Ninety percent of what is on a homework assignment is problems to solve. Half of the activity should be to study solutions that illustrate each skill, and possibly ask students to explain them. This result is relevant to industry training, too, and applies to paper-based homework as much as it does to computer-based homework.

We’ve been able to detect things in computer tutor data streams that you wouldn’t think you can detect. If there is a time gap in what a student was doing, we can tell if the student was on-task or off-task; we can predict if a gap was productive or not. It turns out that there are patterns. If there is evidence of struggle like lots of errors, a pause, and then a quick resolution, the student was very likely to be talking to a teacher or fellow student about the content. If there is a pause, and then the same normal pattern of behavior, the student was not on-task – perhaps talking about weekend plans. So now, if we want to assess student effort, we can count just the gaps that were off task. We found that off-task time gaps are correlated with slower learning, but the on-task time gaps are not.

There is some chance we can determine emotional state: confusion, boredom, or frustration, based on the timing and quality of student interactions. This data is just starting to come out. If I know that a student should know the answer, but they are making certain types of error responses, perhaps they are gaming the system. If we can detect the student’s disposition, we can intervene to make the learning time more productive.

What if someone wanted to learn more or get involved with the PSLC?

We have the LearnLab site which has links to the Principles of Learning wiki and the DataShop. Companies can contact us and can become sponsors, gaining access to our research, tools, and researchers. We intend to repeat this conference next year. And, during the summer, we conduct 1-week intensive courses that incorporate our tools and findings.

Probably the best person to contact is Michael Bett, the PSLC Managing Director at mbett@cs.cmu.edu.



Additional Announcement from Farimah and me

Join us at the SIIA Ed Tech Government Forum, March 17-18, Washington, DC, an event that will translate the Stimulus and other federal funding into actionable market intelligence.

This annual Forum offers an excellent opportunity for you to learn from government, education, and policy leaders how public policies, programs and legislation will affect the education business, schools, and districts. Confirmed speakers include Ilene Berman, NGA; Alice Cain, House Ed & Labor Committee; Mike Cohen, Achieve; Dan Domenech, AASA; Chris Minnich, CCSSO; Andy Rotherham, Ed Sector; Gene Sanders, Cleveland Schools CEO; and the most knowledgeable person on US government Education policies we know, the SIIA's Mark Schneiderman.

You can obtain a $100 discount if you enter “PRMFF9” when you register online here: http://siia.net/etgf/2009/register.asp

February 20, 2009

Pittsburgh and the Science of Education

Which is a better way to teach?

a)    The teacher shows how to do a problem, explains the concepts behind the problem, and then the students do problems on their own.

b)    The teacher shows how to do a problem, does not explain the concepts, and the students start doing problems on their own.

c)    The teacher explains the concepts necessary to solve problems, and then the students attempt solving problems.

Schools have been around for over 400 years, shouldn’t we know the answer to this question? Not just by asking teachers or academics what they think works. By now, shouldn’t we know what really works?

I had the fortune to attend the first conference of the Pittsburgh Science of Learning Center (PSLC) at Carnegie Mellon University on February 18, 2009. The PSLC is a joint program of CMU and the University of Pittsburgh, and its purpose is to leverage cognitive theory and cognitive modeling to identify the conditions that cause robust student learning.

Researchers at the PSLC create learning tools and devise and conduct experiments to test learning theories. They want to find out how to help students learn faster, retain more, and better transfer what they learn to new situations.

The PSLC conference brought together researchers and people (like me) from the business of education to exchange ideas and learn from each other.

The next two blog entries will summarize what I learned. This entry will focus on a talk I had with one of the researchers, and the second entry will report on a talk I had with the PSLC director.

Ron Salden is one of the post-doctoral fellows who presented at the PSLC conference. The way he conducted his research and the insights he obtained are representative of the high quality findings presented.

Dr. Salden’s experiment involved testing how to present worked examples, specifically in a computer-tutor situation in geometry, although the conclusions apply to other disciplines and to pen-and-pencil and lectures. He used three different ways of presenting information:

1.    Present the students with problems only. This was the control group.

2.    Present an example with explanations of how to solve it, then present subsequent examples, but over time, display fewer and fewer of the steps, making the student fill them in. For example, if it takes four steps to solve a particular type of problem, for the first problem, all four steps would be displayed. The second time, perhaps only the first three steps would be displayed, and the student would have to fill in the fourth step. The third time, perhaps only the first two would be displayed, and so on. This was called “fixed fading” because all students in this group were presented with the same sequence of examples and steps.

3.    Present an example with explanations of how to solve it, then, for subsequent examples slowly fade the steps of each solution, but based on how well the students understood how to solve the problem. This was called “adaptive fading” because it was dependent on the student’s growing understanding as they were working on the learning material.

This experiment was conducted with two different student populations. In Germany, students participated in a lab study and learned one lesson, and then were tested a week later. In the US, students participated in a classroom study of about five weeks of lessons, and then were tested a month later.

Overall, the results indicated that the adaptive fading group was able to remember the lessons significantly better than the control group and the fixed fading group. In the classroom study the group with adaptive fading fared slightly better than the group with fixed fading, but the differences were not significant.

What does this teach us about teaching or creating content? Rather than merely show students how to solve a problem, we should present multiple examples to students, but increasingly have them provide the problem-solving steps before we ask them to go and do problems on their own.

In another series of experiments, Dr. Salden measured the effect of cognitive load on learning. What’s cognitive load? The amount of effort it takes the student to solve a problem. Think about driving. When you learned how to drive, you had to think about every aspect, turning the wheel, pressing the accelerator, etc. Today, you can drive 20 miles and not think about what you did at all. When you were learning, driving imposed a large cognitive load, today, you are most likely cognitively efficient when you drive. As such the amount of cognitive load experienced by the learner is highly dependent on how much experience s/he has performing a task.

Typically, when we measure student performance, we give students problems and assess whether they answer appropriately. Dr. Salden and his colleagues claim that in addition to performance assessment, it is also important to measure the cognitive load students experience while solving problems. Take two students of which the first one aces a problem with little effort while the second student also aces the same problem but has a much harder time to solve the problem. You would not give these students the same new problem after taking the difference in cognitive load into account. The first student can be presented with a more complex problem whereas the second student should be given a problem of equal complexity of the one he just solved.
In the series of lessons, there were 10 levels of complexity in the problems. Dr. Salden took one group of students and gave them problems, assessing their answers (the control group). With another group of students, he not only assessed their answers, but had them describe how hard the problem was for them to solve. So now, a student not only had to perform well but also should not need to experience a hard time solving the problem. The higher the student’s performance and the lower the student’s experienced difficulty to solve those problems would lead to a faster progress through increasingly more challenging problems.

In the control group, not everyone got through the 10 levels. The group where cognitive load and performance measures were combined got through the material more quickly, made bigger jumps to more complex problems, and remembered the material longer.

The implication for learning is that there is a distinct advantage in having students do problems until the process is easy for them before having them move on to more difficult or advanced material. But, instead of just giving every student a large number of problems, it is more ideal to determine how hard they find the problems, and then advance when they find the problems easy.

Going back to the question at the beginning of this article, which is a better way to teach?

a)    The teacher shows how to do a problem, explains the concepts behind the problem, and then the students do problems on their own.

b)    The teacher shows how to do a problem, does not explain the concepts, and the students start doing problems on their own.

c)    The teacher explains the concepts necessary to solve problems, and then the students attempt solving problems.

PSLC research shows that none of these is optimal.

C is the worst, presenting the concepts and having students solve problems results in students taking longer to learn the material, not remembering at long, and being less able to transfer their knowledge to new situations.

There is no significant difference in B or C. Having the teacher explain the concepts has almost no effect on students learning the material. What seems to be important is for the teacher to show how to do something.

But, what worked much, much better was to first present how to solve a problem as a worked example, and then make each student describe why each step worked. This process of making the students think about why the solution worked resulted in them learning the material much faster, remembering it longer, and being better able to apply it to new situations. Additionally, taking the individual student’s learning progress into account and adapting the learning materials to this progress, for instance by fading examples or by changing the complexity of the problems, can make education much more efficient.

In the next article, I’ll present some of the other findings from the PSLC, summarize my talk with the PSLC director, and point you to other resources.

January 20, 2009

Advice on Education for the Obama Administration

<p>Advice on Education for the Obama Administration</p>

I asked my social network the following question:

What education initiatives do you want to see from the Obama administration?


I'd like to get a and discussion going on what education initiatives people would like to see from the Obama administration, and then compile these for a blog article.


This isn't a question that can just be satisfied with a quick answer, and many pointed that out. But, here is a summary of the suggestions:


Who

Suggestion

David Marshall

Pull together the Education Department and Deans from the teaching colleges to first come up with an outline of the curriculum that should be taught, and second, come up with a two year plan to fund and implement that curriculum into schools.

Steve Taylor

Throw out NCLB and testing, and leave education decisions in the hands of the local communities and states.

Michael Hall

Base teacher pay at least partially on merit, reduce the emphasis on testing, do more for advanced students.

Al Meyers

Create a government investment fund for education technology, include higher level skills in NCLB testing, invest in teacher training, reward companies that help teachers learn to use their technology

Amanda Schwartz

Analyze all of the needs for early childhood and then create and offer a comprehensive solution where all of those needs can be met, instead of the disparate and incompatible patchwork that currently exists. And then apply that same methodology to elementary and secondary education.

Michael Ross

Getting state budgets approved with their education dollars intact

Steve Rowley

Specific language in state and federal legislation mandating professional development for educators that directly establishes the attitudes, beliefs, and skills needed for superior instruction, redirecting higher education to develop these as well.

Alan Zucker

Equalize per student spending, no more financial gaps due to student location. Create high speed access for everyone, including access to computers. Reinvigorate Community College education, with financial support for students. Tie math and science together with project-oriented curriculum

Aaron Balogun

Merit based pay, with some supervising body to ensure fairness. Level the playing field so that all schools have access to comparable resources and financing.

Jon Sims

End the corruption.

Trace Urdan

Maintain accountability, which was introduced by NCLB. Increase availability of federal (Stafford) loans to postsecondary students. Provide universal high speed wireless access.

Ray Miller

Increase resources and emphasis on Science Technology Engineering and Math (STEM).

Julia Shirkey

Ensure life-long learning accounts: http://www.cael.org/LiLA/federal_policy.htm

Eric Axelson

Broaden Head Start. Phase out Middle Schools, so there is just elementary and secondary. Increase emphasis on world languages that are used in the workplace. Change to year-round schooling. Change teacher pay to merit plus tenure, with increased emphasis on professional development.

Rhonda Moskowitz

Support education for parents

Phil Mages

Make sure more of the top students go into teaching. Support teaching as a second career, making it easier for an effective transition. Find a way to keep the best teachers teaching and enthusiastic.

Terry Cochran

Let students and their parents have more voice in developing learning plans. Encourage art and creativity. Encourage more coaching and less teaching. Emphasize soft and higher level skills. Do more project work.


What I'd like to see?


I'd like the administration to

  1. Set up forums for a dialog on what is important in education, with some limit to the amount of time for information gathering and discussion (perhaps two months).

  2. Distill the conversation into a vision for education (in the next month or two).

  3. Fund states to implement that vision in a very limited number of schools for two years, making sure that rural, suburban, and urban schools are all represented. Included in the implementation plan would be a way to measure the results, and how the changes would be implemented in a broader scale if they succeed.

  4. Select the best methods, the ones that showed the best results that are sustainable, and develop a way to encourage states and local communities to implement the interventions that work best.


Please keep this dialog going. Please comment.

December 29, 2008

Thoughts From a UK Teacher Teaching in the US

Liz O'Neill is a teacher from the UK who is now teaching Middle School in Minnesota. She recently took a course in Assessment for Learning (AFL) that was offered by ETS. Here she sums up some of the differences between teaching in the US and in the UK, why she took the course, how she intends to apply AFL.

In December, Liz wrote an article on teaching writing for The Writing Teacher. She also writes her own blog Mrs. O'Neill's Blog.

The following are her words:

Why did I take a Professional Development course in the US?

I found out about Assessment for Learning whilst I was still teaching in Scotland. I came back to teaching after a long break and was pretty appalled by the state of education in my local high school. (I was living in a fairly remote area where there was only one secondary high school in a radius of about 45 miles.) Not long after I returned, the school had its government inspection; it was deemed inadequate in most categories. The English department possibly came off best in the inspection, because they had just appointed a new department head that used the principles of Assessment for Learning herself. She was an excellent teacher.

One of the recommendations that the inspectors gave was that the school give professional development in AFL. AFL is considered best practice in Scotland as it is proven to raise achievement. Having said that many people use the jargon of AFL and don't actually make the radical changes it requires in the classroom.

When I came over to the States I was determined to use AFL as I believed it really helped students learn. However the way things were set up made that particularly difficult. The cultureperhaps because of NCLB or grade point averagesis very much centered on summative assessment, which is the expectation of pupils and parents alike. Assessment is used to exclusively to rank students, or to provide accountability.

AFL is about using assessment constantly to provide feedback to students, so that they might modify the way they are learning. It means being able to change direction whenever a class needs you to, and about knowing when learning is taking place. It involves the students a lot more and requires them to take responsibility for their learning. It obviously can't always be translated into a grade book. That might be a good thing. Students shouldn't be judging themselves against other students or even standards too often; they should be judging their own progress.

That's the theory anyway. And most of these ideas are not new to teachers. Lots of teachers know about these ideas. They have been around for several years. Black and Wiliam's research came out 1986 I think. Some teachers argue that its just common sense, which it is. A lot of teachers know about it, use the jargon and don't actually use it to inform their teaching.

What difference will Assessment for Learning make to me?

I attended the ETS seminar for the sole reason of getting some insight into adapting AFL in an American context. Many of the practices I had used prior to coming here were slowly being eroded. I was frankly paralysed by the centrality of summative assessment in education. Students didn't want comments on how to improve; they wanted their grades. They were uncomfortable when I did any activity that wasn't getting a summative grade. It seemed to impact their creativity in writing; for example, they would not try anything that might be wrong. It impacted how they read: they just wanted me to tell them what they needed to know 'for the test'. They weren't curious; they just wanted to know 'the right answer'.

I was succumbing to that mentality and grading far too muchwhich as an English teacher means an awful lot of grading. I was also going back to the sage on the stage style of teaching. Not only that but I was observing that this system doesn't really serve students; the winners love it, but the losers hate it. The issue of failure permeates every endeavor. Students are constantly being rankedwhich is affirming for the top students, and miserable for the weaker students.

(By the way, I am not suggesting we can remove summative gradingwe do need this. But it shouldn't be so central to the everyday learning process.)

Finally (you knew I would get here eventually) what it means to me in practical terms?

Small changes made over a period of time

  1. Can't do away with the grade book. However, I can make some changes that will allow the grade book to be more formative. For me that will mean changing my categories from the 'products' of assessment to the 'skills' that students are supposed to be developing. I am working on that at the moment. I need to find a way that 'late work' and behavior etc. can be reported on in a separate form from actual academic progress. I want to change headings like 'formal writing' into: technical writing skills; forming an argument; fluency; vocabulary etc. I should be able to do this quite easily as I already use rubrics to show students what I am looking for in a writing piece.

    I think I will also be using close reading broken down into the different skills too: ability to analyze; ability to infer etc.

  2. Developing my courses with clearer learning objectives. Breaking down each lesson into 'what exactly am I hoping they will learn today'. Breaking down each unit into what I am actually hoping they will achieve. Being willing to jettison a beloved text if it doesn't lend itself to the actual skills needed at this time.

  1. Using classroom practices which support student involvement. Teaching students how to properly peer-assessand how to properly self-assess. That process takes time, especially since there have been some poor attempts at it already and many teachers and students think it is pointless.

  1. Helping students see that learning is messy. Getting them used to doing activities which are not graded but still have some useful result.

Did the ETS seminar help me with this?

Yes. The course director, Carol Commodore, was excellent. She gave us loads of information specifically geared to how we would use this in practical terms. I think that it was possibly the best introduction to AFL that I have heard and I have attended a few AFL seminars in the UK.

I believe the other teachers on the course were equally impressed. There were administrators, elementary, middle and secondary school teachers and several other people who were themselves involved in giving Professional Development. Of course they were the ones taking the most notes

The most appealing thing for many of the teachers was the balance of theory and practice. We had many scholarly articles and research projects to look at, as well as the practical nature of the material, students' work etc.

The movement for AFL- if you can call it that really has some quite profound things to say about how we teach. Not only that but it does seem to get the support of teachers when it is properly explained. I think administrators and parents would like it too when they see how it raises achievement. It will only spread if teachers take it upit has to be grassroots or teachers and parents will see it as yet another initiative, which will pass. Funnily enough it does seem to make rather zealous 'converts' however, so I think it will take off. It has in other countries. Its greatest danger is that its terms will be watered down by people anxious to look as if they know what it is. There's very little use in paying it lip service. (Gosh, I am sounding like one of the zealots myself now!)

Big Question

Can I sustain this? Can I develop it? I probably need to find some support. I am thinking of asking my principal if he will form a teaching and learning group in the school. Most people are pretty stretched at the moment, so not sure if that will happen.

In a way AFL was the reason behind starting my education blogI wanted to reflect more on my teaching and get feedback from others.

Hope this is helpful. And that you are still awake...

December 03, 2008

Investment Outlook for Education Businesses

Video interviews

Following are interviews of Jeff Fromm (left),Partner at Dorsey and Whitney Law firm and member of the Kidron private equity fund and John Shea (right), Chief Operating Officer of Berkery Noyes Investment Bankers. These interviews were conducted at the SIIA Ed Tech Business Forum in New York on December 2, 2008. In each five minute interview, they talk about:

  • What types of companies can be financed or sold today?
  • How has this changed over last year?
  • How would you weigh starting a company versus finding a company you can help grow?

Notes from the SIIA Ed Tech Business Forum, December 2008

What is happening in education in the UK?

Robin Warner from the van Tullekin group pointed out that trends in UK education often lead those in the US by about 18 months. Here are the trends she thought we should be aware of:

  • Specifications for adoptions require that all products and services include professional development; if your product does not include professional development as part of implementation, it will not make the adoption list.
  • There is more flexibility in government technology grants. In the past UK government grants have been targeted for content only, they are now broader; any technology product is eligible.
  • Technology budgets are increasing, but software is declining by 5%. More money is going into systems.
  • Vocational schools and enrollments are growing, both in secondary and post-secondary.
  • There is a growing backlash against testing, although little action yet.

Robin Warner's data on K12 education in the US

  • 74% of educaiton technology spending is in post-secondary, while 36% is K12.
  • Technology spending in educating is increasing at 5% per year.
  • There were only 4 M&A deals by mid-level education companies in 2008.
  • There is a qualitative change in the types of deals being discussed. In 2007, deals were all cash, now there are more contingencies such as earn outs, equity, and assumption of liabilities.
  • The hot areas: mobile learning, blended learning, online assessment, distance learning, student-teacher-admin-parent portals, online collaboration, 24/7 access and extending the school day, professional development, interactive content for white boards, and games for education.

Vivek Kamath's data on post-secondary

Vivek Kamath is a director at Berkery Noyes specializing in education and training.

  • For profit institutions had 8% of enrollment in 2007, 9% in 2008, and are expected to have 13% by 2013.
  • The number of students enrolled in online classes has been growing by 24% per year over the last four years. They were 2% of enrollments in 2001, and are now 12%.
  • Higher Education companies are near their 12-month highs on the stock market, pointing out their counter-cyclicality, and that investors use investments in higher-ed as a hedge.
  • While postsecondary companies could be sold for about 3.5 times revenue in 2007, today the multiple is closer to 2.

Michael Marchesano summary

Michael Marchesano is Managing Director at The Jordan, Edmiston Group, which consults on mergers and acquistions.

  • Strong companies can still be sold (strong recurring revenue, market leadership)
  • Because of the high uncertainty of today's economy, financial buyers are likely to give lower valuations than strategic buyers, since they know less about the market.
  • In June, 31 states predicted budget gaps, and that has increased. Arizona led the pack, with a 20% gap in their budget. The question is how much, not whether, they will all cut education spending.

Chris Curran summary

Chris Curran is a managing director at Berkery Noyes.

  • M&A deals are down 1/3 from last year, which was the best year ever.
  • Private Equity (PE) firms have raised one-third more capital this year than last year.
  • More capital was raised than used, which puts pressure on funds to find investmants, as most funds have a window, after which they must be returned.
  • PE firms are generally looking at companies with $15 million sales ($5 million EBITDA) as a minimum.
  • There are a lot of education companies in the $5M to $10M sales range. The difficulty for these companies to get to the level to attract PE, is that to grow to the $20M+ level generally requires 50% of revenue devoted to sales and marketing, and the firms usually do not have the cash flow for that level of commitment.

Frank Bonsal summary

Brank Bonsal is a partner in New Markets Venture Partners

  • If you are going to look for money today, look for a small amount, but from people with deep pockets, investors who can continue to fund you after you have reached the next stage and a higher valuation.
  • The stigma of a down round is so great that you should be willing to accept a lower valuation for your first round of investment in your company.

Kevin Custer summary on Angel Investors in education

Kevin Custer is a Founding Principal with ARC Capital Development

  • Angel investors are out there. They need a place to invest outside of the stock market and real estate.
  • Deals with angel investors will usually be a note with interest that is convertible into stock at a later round.
  • Rather than valuing the company at the time the Angel's invest, value their investment as a premium to the next round, postponing valuation until the company has customers and a working product.

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