Sue Hanson of PR with Panache and Mitch Weisburgh of Academic Business Advisors discuss why effective marketing, especially in education, starts with a good story. They describe the elements of a good story, and then how to use the story in sales, face to face marketing, press, blogs, websites, and social media marketing.
PR with Panache helps education technology firms with publicity and press. Academic Business Advisors helps ed tech companies define and execute sales and marketing plans and the two companies often work together to help companies grow rapidly.
