This post is was written by Cathy Toohey of The Toohey Group who had some reflections on the 2013 Florida Education Technology Conference or FETC. Cathy is an independent educational marketing consultant. For the past 25 years Cathy has worked on a wide-range of products and programs from early childhood to professional development.
FETC was very well attended and enthusiasm was extremely high.
As a marketing consultant my overall take-away word from the exhibit hall was MANAGEMENT.
FETC (Photo credit: GreenNetizen)
Everything seemed to focus on the process or the device for management.
There were exhibits for managing the data, the cloud, the content, the teachers, the kids, the community, the standards and the devices.
Sometimes it is helpful to see the exhibits through the eyes of a “mystery shopper” and here are some tips from those marketing eyes.
- Don't just swipe my badge
- Ask how I like the show, the weather, anything to seem somewhat engaged with the customer and your product
- Remember the person in the exhibit area (unless another vendor) is a customer in some shape or fashion
- A simple or silly give away still works if no other reason than to help with #2
- Using a personal device in the booth is not a welcoming message
- Engaging demos do gather a crowd
- If you are a no-show, ask a friend to take the booth name and # down from the curtain
- Too many matching T-shirts in a booth draw attention to the fact there are more reps than customers in the booth
- Not everyone is focused on the (fill-in-the-blank) so find out what I need before you start your pitch
- Make sure your reason for being at the show is purposeful and that your message is clear, Facebook likeable, and each of your reps knows the focus