March 28, 2008

Mindgames

This issue of PILOTed is about how the mind works in mysterious ways.

The first example comes from a 6 minute video on subliminal messages. It is well worth spending the time to look at the video, before reading on. In fact, the other Derren Brown videos are fascinating as well, for example, How to take someone's wallet, just by asking.

As a summary of the subliminal messages video, two advertising executives, on their way to a meeting, were exposed to the entrance to a zoo, various images of angel’s wings and harps, and a picture of a bear. They were then asked to develop an ad campaign, and lo and behold, the campaign incorporated all of the images that they’d seen on the way to the meeting.

It is tremendously powerful. If you can scaffold the right images into a student’s experience, can you better prepare the student to learn? How could this be incorporated into learning materials?

This link came from Stephen Downes’s OLDaily.

The second example is around Amy Sutherland, who originally published a column in the NY Times about how she learned how to train her husband by watching animal trainers. This also came from Stephen Downes’s OLDaily. Successful animal trainers respond to and reward behaviors that they want, and ignore behaviors that they do not want. The theory is that behavior that elicits a response is behavior that gets repeated; even negative feedback can serve to reinforce a behavior. When a subject does something wrong, you apply least reinforcing syndrome (LRS), or show no response. She has expanded these topics in a book, What Shamu Taught me About Life, Love, and Marriage.

Of course, first she had to understand what her husband liked. She also had to understand that she needed something for him to do; you don’t train animals not to do something, you train them to do something else instead. And, she had to understand that you cannot build a new behavior in just one step, she had to figure out what actions meant progress.

Sutherland used to nag her husband. Now she ignores him when he is performing in ways that she disagrees with, and rewards him when he acts in ways that agree with her.

I wonder about the application of this in schools. Obviously, when you are dealing with a classroom of students, there are a whole raft of negative behaviors that a teacher cannot just ignore. But, what about in eLearning? Is there a way that we can better motivate students and provide more positive feedback? Are there ways that eLearning can find positives even in wrong answers?

Could someone mention to my wife that positive feedback is even possible? I’m sorry, what I meant to say is, “thank you dear for all your attempts to communicate with me, even when I’ve been distracted.”

The third example comes from a WNYC Radiolab podcast on deception. This podcast takes about an hour, and there are four parts. The first deals with a snake capable of lying. The second is a story about a person who has defrauded dozens of people, and the experiences of those who know her. The third explains how the brains of pathological liars—those who seem compelled to tell lies—are different from those of the rest of us; they have more highly developed connections or white matter in the pre-frontal cortex regions of their brains.

It’s the fourth segment that is more applicable to education. This segment focuses on the times we deceive ourselves. It seems that people who are better at deceiving themselves are more productive and effective and are happier than those who have a more accurate view of reality. Some swimmers, for example, are able to believe that they are unbeatable every time they race. Even when they start out a season doing the same times as others, the ones who have deceived themselves into the belief that they cannot be beaten end up with faster times.

Can we help student learn to think about themselves and the world in a way that helps them succeed? Perhaps they don’t need to really deceive themselves in order to reach peak performance, perhaps they just have to choose a point of view that spurs them toward success.

One current rage is the book and video, The Secret. The secret to The Secret is the law of attraction: that which we think about, happens. A more scientifically based exposition of this general philosophy can be found in Carol Dweck’s book, The New Psychology of Success. If we can inculcate students with the growth mindset as Dweck terms it, can we help them achieve more?

Can this be embedded in our teaching materials? Can schools deploy it?

Derren Brown creates an entertaining video and shows how one can employ subtle messaging, messaging that isn’t even consciously seen, in order to influence behavior. Amy Sutherland uses animal training techniques, specifically positive reinforcement and least reinforcing syndrome to pattern desired behaviors in her family. Two psychologists are out at a bar one night and come up with a way to test whether people are prone to deceiving themselves, and then other psychologists apply that test to determine that those who are capable of deceiving themselves are also capable of higher levels of achievement and happiness.

Here are three techniques with the capability to change student performance that were not designed with education in mind.

December 22, 2007

Merry Christmas from UPS

We are all set to go on a family vacation in Thailand. My son leaves his passport at college. A friend of his offers to drop it off here on her way home, but once on the way, decides that she is too tired and that she will just send it overnight delivery the next day.

On Monday, she goes to a UPS store and has the passport sent to us overnight air. Next day delivery. Guaranteed. So begins a UPS nightmare.

It was sent on Monday. We leave the following Monday. On Wednesday, the UPS tracking number shows nothing and the customer service people at UPS say that they do not provide information to anyone who uses a UPS store to ship, they will give information directly to the store, but to no one else. That is an interesting piece of information, isn’t it? If you use a UPS store, you forfeit your ability to get information on a package shipped via UPS. And, in case you were thinking that is just one person, during our three days of “customer service,” there were four UPS customer service reps and/or supervisors who told us the same thing. But, there were another 17 UPS people who made no mention of that policy as they talked to us about the package.

On Thursday, the UPS website shows that UPS mis-scanned the package, and it is being re-routed. When we call, we are told that it will be delivered sometime on Monday. So, question 2, if an item is shipped overnight air, and it is discovered that UPS misrouted it, why does it take an additional four days to reroute it? It’s already in the system, it is marked as next day delivery, why not just deliver it the next day?

Needless to say, if we need to be at the airport at 9:30 in the morning, it does us no good at all for the passport to be delivered to our house sometime on Monday.

So we call, and we are told that it will be delivered on Friday, not Monday.

Starting on Friday morning, we start calling. On the first series of conversations (2 people) we are told that someone will call us back in an hour. No one called.

On the second series of conversations (2 people again) we are told that the package is in NYC, and that if we call NY, we can pick it up. They admit that this is a UPS problem, “sometimes packages just get scanned wrong.”

We call the number in NY and get “Wilma” on the phone. She tells us that UPS customer service people are always telling people that they can pick up their packages in NY, but that she can see that the package is not, if fact, in NY, and that it is scheduled for Monday delivery. It is “in transit” which means that it is on some truck, but no one knows what truck or where the truck is going.

Next call, we talk to a service rep, then a supervisor, who both tell us that the UPS policy is that they do not help people who ship through UPS stores, and they will only deal with the store. But, we talk to the manager, who says that he has traced the package and it is now in NYC, scheduled for a Monday delivery. He used to work in the NY office, knows the people and he will find out how we can pick it up and will call us back in an hour. He even gave us his direct number. Two hours later, no call, no manager. There is a voice mail box with his name, and there are instructions at the mailbox to reach someone else, but that number just results in a general voice mailbox. Left a message in each mailbox, but no callbacks. Is there really a David Alverado, or is it just a phantom voice mail?

Another call, and we ask to speak to a manager. While on hold, we go back online to check the status, and notice that the delivery date was just changed from Friday delivery to Monday delivery. The person reports back that the package has been re-marked. Because there are so many late deliveries for our area, they have all been pushed up, and it, along with all the other packages, will be delivered on Saturday. But we tell her we just looked online and that in the last hour it has been marked for Monday delivery. We get put on hold again.

She returns to the line and says she has talked to people in the Bronx and in NYC. The package is in the Bronx. She has had it marked, and we can get to the UPS building at 9 in the morning and it will be waiting for us.

First thing in the morning, I check online. The package was scanned in at the NYC office at 5:23 in the morning and was put “in transit” for Monday delivery. Oh, I guess Wilma, Jeanette and Lynn were all wrong. It had been in NY. But not anymore.

Hoping, against hope. We get to UPS at 8:30. It’s open. There are two people ahead of us. Both were told to pick up their packages at this facility. Neither leave with their packages. Our person tells us that the package is either in a truck, in a trailer, in the NY office, in that office, or in the other Bronx office. But that they have no way of finding out, and it is scheduled for a Monday delivery, but no specific time.

While we are waiting for the manager, we are talking with two of the UPS employees. We ask them what they do when they ship. They shrug and say that they use Fed Ex or DHL. Interesting.

We talk with the manager. About 45 minutes later he comes back. It was placed on a truck in NYC at 5:23 in the morning bound for this facility. There was only one truck that came from NY, and it is in the yard. They do not unpack trucks on Saturdays. He does not have the key. The only person with a key went out to lunch. Do we want to wait? Yes.

So, here is the next question, actually two. The rep from the previous night told us that all shipments in our area were going to be delivered on Saturday. This is the warehouse that all shipments come from. The warehouse is closed except for a few people trying to find packages for customers. Where did she get the information that all shipments were going to be delivered on Saturday? And, if it was the heaviest time for deliveries, and so many packages were late, why wasn’t the warehouse open and trucks being loaded up for Saturday deliveries?

An hour later the manager comes back. They are “pretty sure” that the package is in a specific trailer. The trailer is over 70 feet long, 12 feet wide, and about 12 feet high. It is completely packed with packages. He has opened the trailer, crawled in as far as he could, but there is no way they can unload it. He has talked with the facility manager, who is home. If we can come to the facility at 4:00 Monday morning, we can be there while they unpack the trailer. If it is on the trailer and they spot it before it goes on the conveyer system, we can have it. If not, there is nothing more they can do. And we have no backup plan for my son going with us to Thailand.

Oh, and they advised that we should file a claim so we are not billed for delivery. That’s their recompense for spending 4 hours on the phone, 3 hours at their facility, not getting the delivery in any reasonable amount of time, taking an extra trip to the Bronx at 4:00 in the morning, and having our family vacation disrupted: here’s $18.00, Merry Christmas.

On the way out, one of the UPS people we’d talked to waves us over. “Do you want to know why the managers are here today?” he asks. “It turns out that a truck from NY was supposed to go to Philadelphia. It was filled with next day air packages. The driver came here and left the trailer of packages here in the Bronx. They don’t know what to do. Christmas is Tuesday. There is no truck, no truck driver, just the trailer. None of those packages are going to be delivered until Wednesday at the earliest.” Maybe that is why he uses Fed Ex or DHL.

You should visit a UPS facility and see how disorganized they are; how many times they have to tell customers they do not know when a package will be delivered, or even where it is. You should hear the people at the UPS offices talk about how their customer service people give mis-information to customers on the phone.

We have talked to 21 different people at UPS to try to find the package. None of them could figure out where our package was. Once something goes wrong with a shipment, UPS does not have the systems to find out where a package is or to reroute it. Fed Ex does.

I know that most shipments get through on time. I know that UPS is usually less expensive than Fed Ex.

But now, every time I hear the tagline, “What can brown do for you?” I really hear “What can brown screw up for you.” Every time I see the initials UPS, I think, “Pronounce that Oops.”

Well, hopefully, this time someone did guess correctly where the package was, and we get the passport, and we all get to go to Thailand.

December 19, 2007

8 Questions for Stan Collender

Early this month, at the AESA conference in Tampa, Florida, I heard Stan Collender speak. Stan made the US budget seem interesting and relevant to all of us in education. It was scary.

Stan has been called “the one-stop shopping center for budget-process analysis,” and amazingly, he follows the federal budget as a hobby. While he writes for The National Journal, and is often used as an expert by practically every large news organization, Stan is Managing Director at the DC office of Qorvis, one of the leading PR firms in the nation, www.qorvis.com.

My conclusions from listening to Stan’s presentation and talking with him on the phone:

  • Don’t look for any new education initiatives to be funded in this coming election year.

  • Expect that there will be no agreement on any education bills that need reauthorization this year.

  • Look for moderate decreases in federal funding for education over the following year or two, no matter who wins the election or how much they say that education matters.

  • Find ways to motivate parents to talk to and visit the local offices of their senators and representatives; it’s the best hope for education funding to improve our education system.

Stan, you gave a great talk at the AESA conference, why educators should care about the federal budget, and how it is likely that funding is going to be reduced. Can we start out by you giving us 4 reasons why the federal government is likely to decrease the amount they spend for education over the next three years?

Deficit: the deficit is rising, there aren’t too many places to look for saving; education is always an area that gets looked at for savings.

Other needs being perceived as higher priority: military, Iraq, Afghanistan, veteran’s health, energy. When you have troops being fired at, that takes about the highest priority.

Inertia: it is possible that in the 2008 elections that there will be a big enough Democratic win that Republicans can’t filibuster, but it is likely not enough to be big enough to stop filibusters. It is more likely that Republicans will have enough to filibuster, which will continue the lack of movement we are seeing today.

Economic slowdown: related to the deficit. If there is an economic slowdown, and congress needs a stimulus package, money for education does not provide immediate stimulus, like a tax cut, or a job bill.

Are there any countervailing arguments that the federal government might increase funding?

The big one is a Democratic takeover in 2008. There may be push from a Democratic White House for more dollars. But, Democrats can push back on an increase for education because they can get away with it more than Republicans can.

Currently the federal government is spending about 9% of total K12 education expenditures, a total of about $38 billion. Historically, it’s been somewhat between 4 and 6 percent. What do you think this 9% will be reduced to?

A flat percentage doesn’t relate to the need, and it doesn’t say where the money is going.

Why is education such a political football? Everyone has been educated. No one wants to see the US fall down on education. Business is a big proponent of education. But relative to everything else it is easiest to cut; education is 1/5 of everything in the budget after entitlements and military.

I’ve heard the president say that the budget deficit will be eliminated by 2011, why can’t we just continue doing what we are doing until then?

The deficit will not be eliminated by 2012 and President Bush won’t care because he won’t be in office anyhow. He won’t be around to see it. Even if he is right, the national debt is the real problem, it reached $9 trillion for the first time; interest payments are hitting records, and that puts pressure on all other spending, particularly education.

That statement about the budget being eliminated is just wrong. It is already going up. The statement is based on assumptions that are not true; none of the assumptions are based on us having a presence in Iraq. That’s about $250 billion a year to fight the war. And the president is saying there is likely to be a permanent presence in Iraq, that’s going to be around $10 billion a year.

One more example, this assumes that there is no fix to the AMT tax (Alternative Minimum Tax). After this year, it will be fixed, because 30 million Americans will be affected and they are going to demand that it be fixed. That’s another $50-60 billion a year.

Those are just two of many examples.

All politicians say they value education, but you’ve made the case that, despite all trends pointing to US education lagging other nations, they will be reducing, not increasing spending. Are they lying?

Value education relative to what? In a perfect world with unlimited resources they would be spending a whole lot more than they are now. But this is an imperfect world and always will be.

Educators and companies in education are not making the type of money that financial, pharmaceutical, defense, and telecom companies are, so they don’t have the resources to influence politicians the same way. What can they do, and how effective can they be in advocating for education?

It’s not the educators; it’s the parents. Parents are the best grass roots in the world; every district has kids in school. Get the parents out. They cannot match the lobbying dollars, they need to use their votes. The problem is that they do not take advantage of what they’ve got. Organize at PTA meetings. No one has to come to DC, they just can go to town meetings, or the local offices of their representatives.

They don’t even need to organize, if tomorrow 10 parents show up at congressional local office that would have a substantial impact. If a congressman knows constituents are watching how he votes on education, he will be watching ed too.

What organizations do you see making the greatest impact on increasing, or at least holding the line on decreases, for federal support of education?

The ed community in DC is a strong lobbying presence; ASEA, SIIA, to whatever, they have the ability to get to members of congress, they have to get to the congress people.

Are there particular areas, either geographically or by type of aid, that you think will be likely less hit than others, or even likely to increase?

One group that tends to suffer are career colleges. They are not as appreciated. Also, there will be changes in student loans. 

August 03, 2007

12 Ways To Get Your Message Across

Whether you teach, manage, sell, or coach, there are times when you need to get a message across to someone else. I saw a great six and a half minute video by Seth Stevenson, on the twelve “master formats” of presenting information in commercials, that apply equally to any time one as to inform or convince.

The twelve are

  1. The demo: showing or explaining the facts or features.
  2. Show the need: demonstrate what is currently wrong, and then showing the way to fix the problem.
  3. Symbol or analogy: use some metaphor or exaggeration to demonstrate your point.
  4. Comparison: compare your point to something that is suboptimal.
  5. Exemplary story: weave a tale (true or fictional) to demonstrate your point.
  6. Benefit causes story: show some beneficial outcome (which could be an exaggeration), and then demonstrate how your point resulted in that outcome.
  7. Tell it: use a testimonial, often an authoritative figure or a trusted friend.
  8. Ongoing character: over time, create some character who becomes recognized; this might be a company founder or a fictional character like Smokey the Bear, who was used to instruct on preventing forest fires.
  9. Exaggerated graphic: similar to #3, but use of images to drive the point instead of words.
  10. Association or bandwagon: describe or show others who are following your point, especially others who your audience might want to emulate.
  11. Unique property: highlight something unique about your point or solution, something that can be more easily remembered or that can cause someone to do a double take.
  12. Parody: adapt something that is already familiar, like using a Jeopardy game instead of a quiz.

These twelve methods were first cataloged by Donald Gunn, former creative director for Leo Burnett. They were brought to my attention by Stephen Downes’s OLDaily.

Stevenson points out that an interesting activity is to catalog commercials while you watch television, to see which techniques they employ. This will make your recognition sharper in addition to providing some mental exercise as you otherwise veg out watching commercials. You’ll find that some commercials focus on one of these techniques, while others draw on more than one, but this list is all-encompassing.

Stevenson also mentions how the list of twelve can provide a handy inspiration point for presentations, papers, or articles. If you can’t come up with what to say, go over the list and try to visualize how you would present your points in each of the methods. He credits this as a great cure for writer’s block.

August 09, 2006

Stroke Victims

This came in a recent email and it seemed valuable to everyone.

A neurologist says that if he can get to a stroke victim within 3 hours he can totally reverse the effects of a stroke...totally. He said the trick was getting a stroke recognized, diagnosed, and then getting the patient medically cared for within 3 hours, which is tough.

Sometimes symptoms of a stroke are difficult to identify. Unfortunately, the lack of awareness spells disaster. The stroke victim may suffer severe brain damage when people nearby fail to recognize the symptoms of a stroke.

Doctors say a bystander can recognize a stroke by asking three simple questions:

S *Ask the individual to SMILE

T *Ask the person to TALK . to SPEAK A SIMPLE SENTENCE (Coherently) (i.e. . . It is sunny out today)

R *Ask him or her to RAISE BOTH ARMS.

If he or she has trouble with ANY ONE of these tasks, call 9-1-1 immediately and describe the symptoms to the dispatcher.

NOTE: Another 'sign' of a stroke is this: Ask the person to 'stick' out their tongue... if the tongue is 'crooked', if it goes to one side or the other that is also an indication of a stroke